How to Improve Website Performance to Increase SEO Ranking

To improve website performance to increase SEO ranking, there are several steps that can be taken.

Here are some important tips that can help:

1. Increase Page Speed

Optimize images: Compress images to make them lighter without reducing their quality. Use formats such as WebP or JPEG 2000 which are more efficient.

Use caching: Use browser caching to store data in the user's browser, so they don't have to reload every time they visit the page.

Minimize CSS, JavaScript, and HTML: Removing unnecessary spaces and characters in these files can speed up page load times.

Use CDN (Content Delivery Network): CDN will distribute website content to various servers in various geographic locations, so that page load times become faster.

2. Optimize User Experience (UX)

Responsive design: Make sure the website can be accessed properly on any device, especially smartphones. Google gives a positive rating to responsive websites.

Easy navigation: Create a clear navigation structure so that users can easily find information. Google also pays attention to the relationship between website pages.

Clear layout: Make sure important elements are easy to find and the page is not cluttered.

3. Optimize On-Page SEO

Use relevant keywords: Make sure target keywords are naturally integrated in the title, meta description, headers, and content.

Use header tags (H1, H2, etc.) correctly: Structure content with header tags to help search engines understand the hierarchy of information.

Optimize URLs: Clean, keyword-rich URLs are preferred by search engines.

Create quality content: Google prefers content that provides more value to visitors. Long, informative articles tend to attract more attention.

4. Mobile Optimization

Google Mobile-First Indexing: Google prioritizes the mobile version of a website for SEO rankings. Make sure your website is fully optimized for mobile devices.

Check Mobile Speed: Use Google PageSpeed ​​Insights to evaluate page speed on mobile and desktop devices.

5. Improve Content Quality

Create relevant, long-form content: Longer, more in-depth content is often more rewarded by Google, as long as it remains relevant.

Update old content: Keep old content relevant by updating information and adding new topics.

Use multimedia: Adding videos, infographics, and images can increase user engagement.

6. Quality Backlinks

Get backlinks from reputable sites: Google considers backlinks as a sign of the quality of your website. Make sure the backlinks are from relevant and trusted sites.

Guest blogging: Writing articles on other people’s blogs that are relevant to your niche can help build quality backlinks.

Shareable content: Content that is easily shared on social media is more likely to get natural backlinks.

7. Use Structured Data (Schema Markup)

Add schema markup: Adding schema markup helps search engines understand the type of content on your page, such as product reviews, events, or articles. This can increase CTR (Click-Through Rate).

8. Optimize Internal Linking

Use proper internal linking: Make sure important pages are well-connected through internal links. This helps search engines understand the structure of the website and flows page authority.

Link to related pages: Every time you write new content, try to link it to other articles or pages on your site.

9. Use Google Search Console

Check performance reports: Use Google Search Console to analyze the performance of your pages, find errors, and track keywords that bring visitors.

Fix indexing issues: Make sure that no important pages are blocked by robots.txt or have other issues that prevent indexing.

10. Website Security

Use HTTPS: Google prioritizes secure websites. Make sure you implement SSL to encrypt communication between users and the server.

By doing these steps, your website performance will improve, which in turn will improve SEO rankings and visibility in search engines.